The Best Email Marketing Tools 2022 | How send bulk of emails

 Email marketing is a type of direct marketing. It entails sending emails to inform someone about the product and services. It could get avoided at times, but it is not something to overlook.

There are almost 3 billion email subscribers worldwide. It raises awareness, draws customers, and generates revenue.

The appropriate approach takes care of everything. However, selecting the ideal platform is critical. It's tough to choose the perfect instrument when there are so many possibilities.

So far, I have used four email marketing tools. The first two are popular brands:

1. Mailchimp
2. Sendinblue

And the other two are my besties because of its simplicity in pricing and features:

1. Mail250

2. Drip

I mentioned MailChimp and Sendinblue as popular email marketing tools. What do you think? Do popular email marketing tools mean Best Email marketing tools?

The answer is probably "No". They might be popular because of the early entrants' advantage or spending too much on content/advertisement. So, it is important to do a thorough research by learning about their Pros and cons. I am explaining all of them side by side.

We are starting with popular email marketing tools

1. Mailchimp:

It is the most popular email marketing tool. It has a free plan of up to 2000 contacts you can send mail in a month. Without paying any monthly fee. I'm sure you know about this tool.

This is probably due to the coolest app in the email marketing industry. But from the pricing perspective, it is not that economically if your email list size is upwards of 100k

Pricing:

Pricing divided into three parts Essential, Standard and Premium

Free Plan: 2000 Contacts + 1 audience.

Essential pricing: Rs770/month 50,000 contacts + 3 audience.

Standard pricing: 1150/month 1,00,000 contacts + 5 audience.

premium Pricing: 23000/month 2,00,000 contacts + Unlimited audiences.

Pros:

• Good for beginners, You can add 2000 different contacts and you can send 10000 emails in a month. You can use different types of features like tags, suggestions, segmentations, Behavioral tracking, Audience dashboard like all options in brief.
• It comes with their drag and drop template which comes with unique features rather than others. It also comes with custom branding, A/B testing.
• Multi-step journey, Comparative reporting, Unlimited seats are some of the features.

Cons:

• Increase in pricing as compared with other competitors.
• lack of customer support, If you are using a free account for one month then you see the Mailchimp poster below the mail as well as no option for live chat and for mail.
• If you are not sure of the quality of your list then there are high chances to bounce back your mails and email found in the spam folder, your account may suspend with no refund policy.
• For use, every advanced feature requires you to pay extra money. We are not getting the return on investment also because we are getting extra features that some of them have no use.
• If you have a new startup then you have to pay some money to buy a premium plan rather than a free one because every mail from the contact list gives an inappropriate tag of Mailchimp which looks annoying for business use.
• Mailchimp's best feature is A/B testing, Custom branding which is not available on the free plan.

2. Sendinblue

A most recognized name in Digital marketing. Basically, Sendinblue from Bluehost's most popular web-hosting company worldwide. Sendinblue also has a free plan like many companies will provide a free trial or free subscription plan. This plan will allow all users to experience a heavily stripped-down version of their platform.

Plans and pricing:

1. Free plan: you can send up to 300mails per day with unlimited contact access.
2. Lite Plan: 1510 per month plan. You can send up to 1,00,000 mails with no daily limits, Email support, You can remove the irritating Sendinblue logo, A/B testing.
3. Premium Plan: 3800/Month. You can send up to 10,00,000 emails per month. with some extra features.

Pros:

• The tool is seamless, easy to create campaigns, segmentation for focused targeting and one of the best features is automation.
• It comes with integration with social media as well as google analytics with unlimited contacts.
• If you are a coder then you can import your own HTML integration design.

Cons:

• No customer support for free plan domain campaigns.
• No support to avoid spam and no support to bounce rate. Poor marketing automation support.
• Compared with their competitors, there are so many tools that are missing.

These are popular brands but some of them are better than it also which comes with lots of features too.

1. Mail250

It is a new and good platform for delivering emails. It keeps bad emails addressed away from your list with an in-build list clean feature. Also, use in website development platforms too.

Pricing:

Everyone can get One-month free use of the mail250 email marketing tool. You can send up to 1000 emails per hour.

Starter Plan: $20/month average speed 1000 emails per hour with all premium features.

Plus Plan: $30/month average speed 2000emails per hour with all premium features.

Pro Plus plan: 3$35/month average speed 3000emails per hour with all premium features.

Dedicated Plan: $150/month average speed all features are unlimited.

Pros:

• They have their unique feature called I-MTA. Which stands for Al-based mail transfer Agent. As we know ISP always updates the policies as well as anti-spam algorithms. It is very difficult for us to understand and read new policies every time. so, with this I-MTA feature Mail250, every time updates their delivery rule based on external policy as it changes mail250 updates it.
• Currently, the most affordable email marketing tool is mail250 because you can send up to 2000mails per hour with no limit.
• No irritation of Symbols like Mailchimp and Sendinblue comes with emails.
• A/B testing all premium features.
• No daily limit, No contacts limit full customer support.
• Pre-defined templates have good email designed modules. It also supports WordPress, Shopify website building platforms.

Cons:

• Right now mail250 email marketing tool is in the beta phase. You may found some bugs. It is not recommended for large enterprises and companies.
• No advanced marketing automation but all basic email marketing tools are there.

2. Drip:

Drip is a cloud-based online platform that provides an advanced user interface. Most people use this email marketing tool for an e-commerce website. It supports lots of website building platforms like WordPress, Shopify, woo-commerce. It has more unique features that make the whole process send emails easier.

Pricing:

It comes with a 14 days free trial. Plans starting from $19 send up to 500mails and end with $1,499.

Prons:

• Best platform for large businesses and for E-commerce platforms.
• Supports almost all website development platforms. With advanced clean and sleek user interface.
• It supports mail campaigns as well as Broadcasts too.
• The global style’s and expiring URLs feature instantly make it the most unique tool in the market when it comes to creating email campaigns.
• Drip automation builder is advanced, intuitive and visually sumptuous. It allows versatile experience when automating a particular campaign.

Cons:

• When It comes to the number of integrations others are more superior tools than this.
• Unable to build a customizable landing page. You need external tools and plugins to build a landing page.
• A/B testing is not superior than others have.
• Pricing is very high even in this list of most high-cost pricing.

• GetResponse

Email marketing solution that makes email marketing easier for small businesses by allowing you to build automated campaigns with excellent marketing automation features.

Using their drag and drop builder, you can create campaigns, segment contacts, and disseminate material suited to specific groups.

• ConvertKit

It is a rich, easy-to-use, and highly efficient email marketing tool for delivering content upgrades and incentives with email signup forms for professional bloggers, authors, and marketers.

In a nutshell,

Email marketing is one of the most important strategies for promoting your business. It gives customers a fantastic way to contact you for information about the items and services.

I hope This will help in selecting the best email marketing tools.