Abhishek Ambad blogs

Have you remember the last 10 years of marketing? Salesman, and offline marketing? If I compare 2012 to 2022, there are lots of things has been changed, but the meaning and motive of marketing are the same.  Let’s take an example of a typical Advertisement in a newspaper before we understand the dynamics of Digital Marketing. This is an advertisement for Chetan Bhagat’s book “Half Girlfriend” on the front page of The Times Of India. Now let’s  assume  this AD has been published only in the city of Bengaluru on a typical day. The total number of TOI subscribers in Bangalore is around ~  5 lakh. So on a good day assuming every newspaper is delivered, and all the subscribers are reading the newspaper, we can make some assumptions. The approximate cost for setting up this ad would be around  Rs. 91 Lakhs  which will be seen by approximately 5 lakh people. Cost/view = Rs. 18.2 What percentage of people do you think will pay attention to this AD? 10–15% at max? T...