Abhishek Ambad blogs

  Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their adverts is clicked. Essentially, it's a technique of purchasing website traffic rather than trying to "earn" it organically. Here are some important metrics to keep an eye on in your PPC campaign. The total amount of clicks on an ad is referred to as clicks. Your keyword selection and the relevancy of your ad copy have an impact on this metric. The cost per click (CPC) is the amount you pay for each ad click. The percentage of ad views that result in clicks is known as the clickthrough rate (CTR). The amount you pay is determined by this statistic (CPC). Industry-specific CTR benchmarks exist. The number of times an advertisement is viewed is referred to as impressions. For every thousand impressions, the cost per mille (CPM) is calculated. For brand awareness efforts, impressions are the most important factor. AdWords advertisers struggle constantly to ke...