Skip to main content

Posts

Showing posts with the label SEO

What is SEO? | SEO in 2022 | digital marketing | advertising

  SEO is basically optimizing content from your website on search engines like Google, Bling etc. SEO plays an important role in your website ranking on SERP (Search Engine Ranking Page) such as Google, Yahoo & Bing. You can grow organically with SEO tactics and it is free of cost, no advertisement cost needed. Benefits of using SEO : SEO is a long-term strategy. It does not provide instant results. So you have to be patient. SEO improves organic search results. It helps to improve your brand. It helps to increase lead generation. SEO is a complex process, so learn and test continuously Below are a few quality activities you can do to boost your performance in SEO: Guest Post Outreach Blog Commenting Forum Participation Influencer Outreach Use Of Quality Content What is On-Page SEO and Off-page SEO ? On-page SEO On-page SEO is also known as On-site SEO, it refers to the work done on the backend of the website to optimize it. So that it will appear top on search engine result pa...

Email marketing tips that you should know | Vorkstation

  Email is a complex aspect of marketing. The landscape always changes – just like the people. In order for you to run successful email marketing campaigns, you will have to stay current with the email marketing best practices of the time. Here are the top email marketing tips you should always apply to every email campaign. Subject Line - The 25-30 character subject line decides whether the amazing email that you spent hours creating will work or not. So make the subject line creative and conversational. Also, do check whether it is a spam subject line or not. There are many free tools on Google for this. Personalization - Whenever my name is mentioned in the email, I spend that extra 30 seconds to read it completely or at least till my concentration is distracted. Hence, personalization always helps! Customer-centric Content - Everyone is selfish nowadays. So if you want to make the body of your e-mail interesting and eye-catching, put yourselves in the shoes of the customer and ...