Abhishek Ambad blogs

  Email is a complex aspect of marketing. The landscape always changes – just like the people. In order for you to run successful email marketing campaigns, you will have to stay current with the email marketing best practices of the time. Here are the top email marketing tips you should always apply to every email campaign. Subject Line - The 25-30 character subject line decides whether the amazing email that you spent hours creating will work or not. So make the subject line creative and conversational. Also, do check whether it is a spam subject line or not. There are many free tools on Google for this. Personalization - Whenever my name is mentioned in the email, I spend that extra 30 seconds to read it completely or at least till my concentration is distracted. Hence, personalization always helps! Customer-centric Content - Everyone is selfish nowadays. So if you want to make the body of your e-mail interesting and eye-catching, put yourselves in the shoes of the customer and ...