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What is SEO? | SEO in 2022 | digital marketing | advertising

 SEO is basically optimizing content from your website on search engines like Google, Bling etc. SEO plays an important role in your website ranking on SERP (Search Engine Ranking Page) such as Google, Yahoo & Bing.

You can grow organically with SEO tactics and it is free of cost, no advertisement cost needed.

Benefits of using SEO :

  • SEO is a long-term strategy. It does not provide instant results. So you have to be patient.
  • SEO improves organic search results.
  • It helps to improve your brand.
  • It helps to increase lead generation.
  • SEO is a complex process, so learn and test continuously

Below are a few quality activities you can do to boost your performance in SEO:

  • Guest Post Outreach
  • Blog Commenting
  • Forum Participation
  • Influencer Outreach
  • Use Of Quality Content

What is On-Page SEO and Off-page SEO ?

On-page SEO

On-page SEO is also known as On-site SEO, it refers to the work done on the backend of the website to optimize it. So that it will appear top on search engine result pages.

On-page SEO is about content building to improve your site quality and writing good quality content regularly. Always make sure that your meta-tags, description, and titles are “keyword-rich and well-written”.

Off-page SEO

An off-page strategy is one in which you don't update or publish content on your website. It is an activity done apart from a website in an effort to increase site rank on Search engine result pages.

Off-site Seo is the optimization that takes place off of your site itself like content marketing, brand building, link building, social media and more. It is like earning backlinks.

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